CREATING VIRAL CONTENT
Creating content that goes viral is every marketer’s dream. Reaching a ton of views can help grow your brand to new opportunities. The question everyone wants answered is:
Why does some content go viral while others don’t?
Of course some people get lucky and their content reaches viral status. Getting lucky is a one in a million chance, which is why we know there is a lot more that goes into viral content. Some strategies include:
- Understand Your Audience:
Viral marketing consists of more than having everyone view your content. It is not just about getting your content seen by people; it’s about being seen by the right people. Understand the demographic you are trying to reach.
- Generate emotions:
Besides knowing whom you want to target, you want to make sure you get them to feel an emotional connection. Emotions help engage viewers. The feelings you get after hearing, seeing or reading something in which you feel emotion influences your behavior. When someone feels something, they tend to share it with people they know. This is how content generates more views.
Content with visuals are more likely to be viewed and shared. Making an effort to include featured images helps your content stand out throughout all social media outlets.
Posting content at the right time is a great way to use existing power to go viral. In order to time your content to go viral, it is important to be aware of all the latest events. Being active on social media and seeing what’s popular at the moment will give you the ability to create viral content.
- Synchronize Throughout Social Media:
Your content will not go viral if people don’t know you created anything. Posting it through multiple social media sites and asking people to share it will increase your chances of views.
Not every piece of content you create will go viral. Most content doesn’t. With the help of our team at New Media Marketing and these strategies, your chances of viral content will increase.