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ALLIANCE DESIGNER PRODUCTS INC.

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Problem:

A recognized leader in hardscape innovation, Alliance believed it had a better product. And it did: The Canadian company’s line of premium polymeric sands and dusts, concrete adhesives and other hardscaping products was peerless, and with breakthrough formulas ready to change the industry forever, Alliance needed a topflight marketing makeover — and it needed it fast.

Solution:

New Media left no paving stone unturned. From new slogans and logos to a sparkling, 2.0-compatible website; from new package designs to a new trade show booth; from a state-of-the-art blog to the launch of its new Gator Maxi bonding product, we ushered Alliance into the modern age — and opened this battle-tested manufacturer to domestic and international markets it hadn’t previously imagined.

 



The trick here was seeing the forest for the trees: Alliance is a singular company with unique products, and always has been. It just needed to communicate that to a 21st century audience, in a 21st century manner ... exactly what New Media does best.
 
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