Case Studies ALLIANCE DESIGNER PRODUCTS INC.
Modern Love
Problem:
A recognized leader in hardscape innovation, Alliance believed it had a better product. And it did: The Canadian company’s line of premium polymeric sands and dusts, concrete adhesives and other hardscaping products was peerless, and with breakthrough formulas ready to change the industry forever, Alliance needed a topflight marketing makeover — and it needed it fast.
Solution:
New Media left no paving stone unturned. From new slogans and logos to a sparkling, 2.0-compatible website; from new package designs to a new trade show booth; from a state-of-the-art blog to the launch of its new Gator Maxi bonding product, we ushered Alliance into the modern age — and opened this battle-tested manufacturer to domestic and international markets it hadn’t previously imagined.
The trick here was seeing the forest for the trees: Alliance is a singular company with unique products, and always has been. It just needed to communicate that to a 21st century audience, in a 21st century manner ... exactly what New Media does best.
New Media on TLCFebruary 3, 2010 Hollywood called and New Media Marketing answered. Check out New Media on TLC's "The Little Couple" Featuring New Media Marketing & Emerge Sales.
Nicolock DRTV... The Making of...
February 22, 2010 New on the board is the new Nicolock DRTV :60 sec TV spot. Check out how it all comes together.
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