Case Studies HASSETT AUTOMOTIVE INC.
The Old School
Problem:
If you’ve purchased a new or used car on Long Island, chances are you checked out Hassett of Wantagh — or you should have. As Long Island’s No. 1-volume Lincoln, Ford, Mercury and Subaru dealer, Hassett is always knee-deep in fantastic promotions and always boasts a lot-full of the world’s hottest vehicles. So how does a legendary success story with a tremendous reputation for customer satisfaction keep up in the digital age?
Solution:
By strengthening its traditional roots, of course: a new dedication to print advertising, all-new color brochures, even special live events to showcase new models and sales opportunities. And because even traditional companies can’t afford to ignore the future, a revamped website and new blog, designed to give voice to Hassett’s fantastic selection and service.
New Media was there every step of the way, including providing staff to dole out drinks and hors d'oeuvres at Hassett parties. When a beloved client asks for your help breaking into 21st century marketplaces … well, you might say New Media is here to serve.
New Media on TLCFebruary 3, 2010 Hollywood called and New Media Marketing answered. Check out New Media on TLC's "The Little Couple" Featuring New Media Marketing & Emerge Sales.
Nicolock DRTV... The Making of...
February 22, 2010 New on the board is the new Nicolock DRTV :60 sec TV spot. Check out how it all comes together.
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