Case Studies NICOLOCK INC.
The Whole Enchilada
Problem:
Many New Media clients have enjoyed lengthy histories in their particular fields. That’s certainly the case with Nicolock, long one of New York’s most-regarded producers of paving stones. Nicolock wanted to keep that standing in an increasingly crowded marketplace; above all else, it needed its customers — hardscape contractors who deal directly with homeowners and landlords — to know about new products and other paving-stone developments as they happen.
Solution:
Recognizing and accepting a challenge that crossed vertical markets and technological barriers, New Media crafted a full marketing package that spanned the advertising spectrum. To cover the most traditional advertising needs, we produced a 60-second direct-response TV commercial; to reach homeowners directly, we employed an ambitious direct-mail campaign; to attract a previously untapped audience, New Media launched Nicolock’s first-ever corporate blog.
These combined efforts renewed Nicolock’s ties with its loyal customer base and introduced the company and its products to a new generation of customers. And they showed, once again, the importance of the customized marketing strategy — determining the right vehicle for each message.
New Media on TLCFebruary 3, 2010 Hollywood called and New Media Marketing answered. Check out New Media on TLC's "The Little Couple" Featuring New Media Marketing & Emerge Sales.
Nicolock DRTV... The Making of...
February 22, 2010 New on the board is the new Nicolock DRTV :60 sec TV spot. Check out how it all comes together.
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