WALES-DARBY INC.

Constant Contractor Contact

Problem:

Wales-Darby has been the plumbing, heating and HVAC contractor’s best friend for decades — one of the best–known distributors of high-end plumbing and heating products in the tri-state area. With its new emphasis on “green” products and sustainable techniques, the company needed a vehicle to attract contractors and educate them about this new, environmentally friendly world.

Solution:

New Media created the energyPro Network, the professional contractor’s No. 1 online source for education and support. The idea was simple — help industrial allies understand the market and grow their businesses by teaching them about the cost- and energy-efficiency options their customers are demanding. And it worked — thousands of contractors (and counting) have already signed on.

New Media also went back and created a certified energyPro Contractor search engine, strengthening the critical connections between customer and contractor. Now everyone wins: Homeowners can easily find professionals to install the products they want, contractors have easy access to those products – and the support they need to bring them home — and Wales-Darby moves more merchandise than ever.

Wales-Darby always had the products. All it needed was the right connections.