Meet The Team

Michael Kitakis
Chief Executive Officer

631.234.2900 x 202
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Michael is a man of vision, the corporate leader who cut his teeth on the creative side. Keen as they come on business proposals, budgets and client-service issues, he also leaps artistic hurdles in a single bound – a creative architect who crafts whole marketing programs from the ground up.

This sharp attention to both administrative concerns and presentation has served the Art Institute of Pittsburgh graduate well. After honing his artistic skills as a video producer, design consultant and retail advertising executive across the Midwest, Mike came to New York and focused on corporate management. As president of operations for ColorGraphic Studios, he designed national advertising campaigns for well-known clients including Revlon, Coppertone, Opti-Ray and Mattel Toys.

Combining his nose for business with his talent for creative solutions, Michael launched his own company, MK Designs, in 1992 and later a second enterprise, Executive Marketing Services. He then joined forces with some of the most talented designers, programmers, producers and sales professionals in the advertising business to form LKGS Marketing.

Michael and his team took LKGS to an entirely new level in 2008 by reforming the company into New Media Marketing. As chief executive of this next-level foray into modern corporate communications, Michael has developed and managed creative campaigns for such major-league accounts as Sony, AOL, Land O’Lakes and Minuteman Press.

From the boardroom to the drawing board, there is no professional hill too steep, no creative challenge too great, for the artist who became the executive. That’s Michael’s attitude … and the fuel that fires New Media.

Joseph Lapiana
V.P. of Business Development

631.234.2900 x 203
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At New Media Marketing, it is important not only to create solid advertising programs for our clients, but to make sure their media investment is comprehensive and sound. That's the approach taken by Joe, whose multimedia background has provided him with a firm foundation in developing marketing strategies.

Joe began his career in 1980, when he joined Huntington Cable as an advertising sales representative for the company’s television guide. In 1984, he moved to Cable Ad Reps, where he became vice president of sales, honing his expertise in television and video production.

In 1988, he co-founded Executive Marketing Services, a full-service marketing and advertising agency headquartered in Greenlawn, NY. “Once we begin a client advertising plan, we encourage them to boost their effort with the additional tools that will support their media initiatives, such as Internet marketing, sales tracking databases and traditional direct mail and direct e-mail, sales collateral and more," says Joe, who has created highly successful plans for a diversity of clients, ranging from vitamin companies to colleges, financial institution, marinas and more. “No matter what the product or service, an innovative, well-thought-out marketing program will result in successful sales.”